Jollibee- Burger Steak with Anne Curtis (The Musical)

1.) Whose message is this? Who created and paid for it? Why?
Tony Tan Caktiong for he is the founder and Chairmanof Jollibee Foods Corporation. He paid for this advertisement to gain more customers in buying Burger Steak.

2.) Who is the "target audience"? What is their age, ethnicity, class, profession, i terests etc.? What words, images, or sounds suggest this?
The target audience are the Normal Citizens in any age, maybe up to adolescent age to adult age. It targets middle class people for it's cheap but affordable, delicious meal. The ad contains many people from teenagers to adults so it has a chanxe of attracting customers at any age limit.

3.) What is the "text" of the message? (What we actually see or hear, written or spoken words, photos, drawings, logos, design, music, sounds, etc.)
"Linamnam Ulam, Linamnam Ulam, Jollibee Burger Steak, Beefy Saucy Linamnam Ulam" Jollibee Burger Steak" The ad also has a catchy song and playful dance and a Jolly endorser which is Anne Curtis.

4.) What is the "subtext" of the message? (What do you think is the hidden or unstated meaning?
For us it's " Buy Jollibee Burger Steak for it is a delicious meal in an affordable price and Jollibee restaurants arw a happy and fun place to be with your friends and family."

5.) What kind of lifestyle is presented? Is it glamorous? How?
For me, it looks a bit glamorous or "sosyal". Anne Curtis wore a glamorous and beautiful dress. Some girls also wore dresses and some boys wear Casual outfits and some looks formal. There are also mascots of Yum, Hetty, Jollibee, Twirlie and Popo dancing at the back.

6. What values are expressed?
For me it's joy and unity. It's like it shows how people who don't even know each other, people in different ages, joins together and dances and sings together.

7. What positive messages are presented?
What negative messages are presented?
Being happy always. Filipinos are known for their cheerful side. It shows what kind of Filipinos are; always cheerful and happy.
In negative, for me when Anne Curtis is eating alone. It would have been better if she was eating with her family or friends.

8. What group of people does this message empower? What groups does it disempower? How does this serve the media maker's interest?
For me, the actors and actresses empowers any media or advertisement because of their popularity or how many people know them. The message of this message empowers people who are working. Especially those people who need to cut down their expenses. People will love to buy this product, even college students due to its cheap price. For me, those who disempowers this are the people who are very poor and can't even afford to buy on any food in fast food chains. They use the income of most people in the Philippines as an advantage to attract more customers.

9. What part of the story is not being told?
Maybe, what the backup dancers and Anne Curtis did after dancing about burger steak and if the backup dancers  ate too. Maybe they didn't ate burger steak but eaten a different meal.

Mining: The Good and The Bad by: Fr. Shay Cullen

Authorship

Who made this message?

This message was made by FR. Shay Cullen, the author.

Purpose

Why was this made? Who are the target audience?

-He made this essay to enlighten everyone and to give information about what damages did the mining brought us.

-The audiences are the anti-mining people, government and the mining companies.

Economics
Who paid for this?

The government because it gives permission to the mining companies to do mining in our country.

Impact

Who might benefit from this message?

Who might get harmed by it?

Why might this message matter to me?
- The people near the are of mining might be harm by it, because of the chemicals

- It matters to us because we also live in the country of the philippines and they are damaging it.

Response

What kinds of actions might I take in response to this message?

-We will also message or report illegal minings in the country where the government didn't notice.

Content

What is this about (and what makes you think that)?

What ideas, values, information, and/or points of view are overt Implied?

What is left out of this message that might be important to know?


-It is a about the good and bad effects of mining to us.
-We must use our voices to protest against mining companies to save our country and even our planet.

Technique

What techniques are used?


Why were those techniques used?


How do they communicate the message?


-The writer expressed the past and current events in the article to give us ideas on what happened in our country because of mining.

Interpretation

How might different people
understand this message differently?


What is my interpretation of this
and what do I learn about myself
from my reaction or interpretation?


-The opinions of readers might be divided into two, the pro and anti-mining some readers are pro to mining to have more metal and jewerlies while some are anti because they dont want to destroy the land in our country and because of mining so many people where killed because of their advocacies.

Context

 When was this made?


Where or how was it shared with the
public?


-August 9,2014

-They paying people to campaign against the good doctor and his supporters some mining managers around the country have divided communities turning the people against each others so that the mining company can continue their destructive practice.

-Internet

Credibility

Is this fact, opinion, or something else?


How credible is this (and what makes you think that)?


What are the sources of the information, ideas, or assertions?


-Fact, for it tells a story about the destruction what can mining cause especially to indigenous people living in the mountains and many people died because they are against the mining companies and many people protested.

-It is credible for it is currently happening in the country right now like some mines were shut due to its negatives impact to the environment and the people living near it.